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Wednesday, November 16, 2011

Samsung Drops Patent Suits Vs Apple in South Korea

Korea-based newspaper The Chosun Ilbo reports that Samsung decides to drop its plans to sue Apple in South Korea for patent violations. According to the unnamed Samsung executive, his (or her) company will instead focus its cases in other countries.

“We concluded that we should engage in legal battles with Apple only in the global market, but not in order to gain more market share in Korea,” the senior executive stated. It is apparent that Samsung would rather maintain a positive image in its home country. You see, while Apple is a dominating brand in other countries, Samsung is the “it” brand of South Korea, where its name is plastered on almost anything from televisions to refrigerators.

The statement comes after the iPhone went on sale in Korea last weekend.

Source: The Chosun Ilbo, via Engadget

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